|
Merchandise |
 |
 |
The word merchandise has two meanings: creating things to sell, and arranging those things in a shop in such a way as to maximize sales. At the mention of Star Wars the first meaning becomes clear through the toys and video games, clothing, interior decor, and all manner of goods based on its galaxy of exotic characters. An old story has it that George Lucas agreed to forego his fee for the first Star Wars movie, but kept the rights to make and sell merchandise, which wasn't considered valuable in the 1970s. The rest is marketing history.
Merchandising involves the art of positioning things in a retail environment to encourage customers to buy as much as possible. A clothing shop might display certain items together according to color, for example, to maximize their appeal to customers. Department stores dress mannequins in coordinated outfits to suggest additional purchases. Impulse items are placed at the checkout counter. In supermarkets, brands vie to get shelf space at eye level; brands displayed near the floor tend to be cheaper, or generic staples that sell automatically. Brands that lose the struggle for eye-level shelf space often die as shoppers forget them.
When customers walk into a shop, |
|
Read more...
|
Discuss this item on the forums. (0 posts)
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
|
Page 7 of 20 |
